smart portable air conditioner 2016 cold market report
September 21, the official website of the State Information Center released the “2016 Cold Year China Intelligent portable air conditioner Market Analysis Report” (August 2015 -2016 July). Data show that 2016 portable air conditioner sales in the proportion of total portable air conditioner from the 8.68% in 2015 to 15.16%, sales accounted for the proportion of the overall portable air conditioner also reached 17.02%, the growth rate accelerated. Haier, Midea, Gree three brands accounted for nearly 90% of sales ratio, for other brands, the market barriers to the market, the market share of the market share of the market, obvious.
The report analyzes the overall domestic portable air conditioner market and the development of intelligent portable air conditioner market. In June and July under the influence of the national general high temperature, 2016 cold years the overall domestic portable air conditioner market sales of 43.75 million units, sales grew 4.36%, sales rose 2.47%. And the overall portable air conditioner market is different, the growth of smart portable air conditioner almost every month throughout the 2016 cold years. 2016 cold years, the domestic smart air conditioner sales scale showed significant upward trend, accounting for the overall portable air conditioner sales, sales ratio reached 15.16% and 17.02%, in a real up range.Intelligent classification of products in the market, compared to the cold in 2015 the main competition in the smart portable air conditioner portable air conditioner products mainly in the cabinet, 2016 cold years Guiji, wall-mounted smart portable air conditioner have become competitive areas. 2016 cold years, sub-category in the smart portable air conditioner brand competition, the wall-mounted smart air conditioners are mainly concentrated in Haier, Gree, the United States of the three brands in the cabinet intelligent portable air conditioner competition, it is Haier, Midea as the main competitor, Changhong, Oaks, Zhi Gao, TCL and other brands are single-digit market share. Haier is still in possession of the wall, cabinet intelligent portable air conditioner is absolutely leading position in the smart wall and Guiji TOP10 model two rankings, only Haier, Gree and Midea three brands shortlisted, of which Haier in the two rankings are 7 Product finalists.
From the current domestic sales of intelligent portable air conditioner products, the overall life cycle composition, Haier new contribution rate is higher than the industry as a whole. In recent years. In the new product development and innovation, Haier has been at the forefront of the industry, from the cylindrical cylinder portable air conditioner, portable air conditioner to radical portable air conditioner, to self-cleaning, ergonomic applications and intelligent air circle, every innovation, Drew industry imitation and learning. In fact, in the field of intelligent portable air conditioner, from 2012 onwards, the overall industry are following the pace of Haier ahead, this leading role is Haier on the overall portable air conditioner industry’s largest contribution.The report also gives the future of intelligent portable air conditioner market is expected. 2017 domestic portable air conditioner in key cities in the proportion of total sales of portable air conditioner will reach about 22%, accounting for sales of about 25% in size. At present, the domestic intelligent portable air conditioner market competition has become a major brand of Haier, both in the overall market share, sub-category market share, new market speed and overseas market development and cooperation, Haier are walking in the forefront of domestic enterprises, the development of domestic smart portable air conditioner Leader status is relatively stable, 2017 cold years this situation is difficult to change.Report that the development path of Haier smart air conditioner, it is worth the attention of other manufacturers, learning and learning, to enhance the overall level of domestic intelligent portable air conditioner will have a significant role in promoting. To Haier, represented by the leading Chinese intelligent portable air conditioner will become the world’s portable air conditioner and intelligent application of the Internet and manufacturing industry, the integration of the leader and innovative model of the output.