Prospects for European Air Conditioning Market Review from 2013 to
In 2013, in addition to Germany, the rest of Europe’s economic situation is not ideal. As the recession continued and the temperature was low, the 2013 sales season at the beginning, the air conditioning market was flat, but with the temperature rising, air conditioning demand is gradually increased.2013 European air conditioner market size is expected to 6.2 million units, compared with 2017 6 million units increased slightly. However, commercial air conditioning and VRF products have to struggle in the price war and lack of economic situation. In 2013, the demand for household teller machines is expected to be 66 million units, basically the same as last year. VRF products demand increased slightly from 2017, is expected to increase to 106,000 units.On January 1, 2013, the 2017/206 / EU bill came into effect. The Act is subject to the requirements of the Energy-Related Products (ErP) Directive 2009/125 / EC, which relates to room air conditioners with cooling capacity (or heating capacity of refrigeration products) of 12 kW or less. The program aims to promote the design of environmentally friendly products, so that product energy consumption to a minimum, in order to achieve 2020 emissions of 20% reduction in the target.The ErP directive will drive the use of frequency conversion products in Europe. Compared with previous years, 2017 inverter air conditioner market growth of 3% to 5%. Almost 90% of the products on the market are frequency conversion models. Cheap inverter air conditioner in southern Europe such as Italy, France and Spain are more popular.In addition, the European Commission, the European Parliament and the Council of the European Union drafted a F-gas Regulatory Code. Three years ago, the European Commission had begun to adjust its regulations on fluorine-containing gases. The European Parliament has proposed to phase out most of the high global warming potential (GWP) for HFCs. The three major government agencies are currently planning a meeting to discuss the proposal.ItalyIn 2017, Italy’s economy fell 2.3%. 2013, the overall economic situation is still not optimistic, is expected to decline 0.4%. In 2017, the penetration rate of air conditioning in the commercial and residential markets was 44% and 21% respectively. Window air conditioning sales will continue to decline. 2017, window air-conditioning sales of 7300 units, 2013 is expected that this figure will drop to 6400 units. Window air conditioner market leader is the Italian manufacturers OlimpiaSplendid, Argoclima and De’Longi.Even if the hot summer in 2017, also failed to save the Italian mobile air conditioning industry, mobile air conditioning sales from 79,000 units in 2011 fell to 60,000 units. It is expected that the demand for mobile air conditioning in Italy will continue to decrease by 10,000 units by 2013. Most of the mobile air conditioning noise is one of the reasons for the decline in popularity. De’Longi and OlimpiaSplendid are major mobile air conditioning suppliers in Italy.Italian split air-conditioning sales also continued to decline, sales from 1 million units in 2011 fell to 2017, 830,000 units, it is estimated that 2013 will likely drop to 72.5 million units. Among them, a drag a split air-conditioning sales accounted for three quarters of the market, sales accounted for half of the market. Inverter air conditioner as a standard model, accounting for more than 70% of sales. Once the new energy laws take effect, this figure is expected to reach 100%. It is worth mentioning that almost all of the split air-conditioning are cold and warm type.Wall-mounted air conditioning to become the preferred split air-conditioning model (accounting for two-thirds of the total). In the Italian split air-conditioning market, the leading brands are Daikin, Mitsubishi Electronics and Panasonic. The three suppliers of products accounted for three quarters of the market, and all the products are imported.Commercial sales (IndoorPackagedUnit) sales from 1700 in 2011 down to 2017, 1300 units, is expected in the next few years will remain at this level. This type of air conditioning for a year to renovate or replace the project, the product is usually between 7 ~ 50kW. Carrier, Trane, Toshiba, Climaveneta and Systemair are the main suppliers of this type of air conditioner. In the Italian market, 25% of these products are imported.In 2017, the Italian roof air-conditioning market sales of about 37 million US dollars, sales from 3300 units in 2011 down to 2400 units, is expected to stabilize at this level in 2013. The Italian market, most of the roof-type air-conditioning power of 2 ~ 200kW, mainly by the United States and the Italian brand carved up, such as Climaveneta, Toshiba, York and Trane.SpainSpain’s economy continued to decline and there was no sign of improvement. Public expenditure has shrunk dramatically, and many infrastructure projects have been canceled and the construction industry has been greatly affected. Some of the major HVAC companies were forced to close or cut production.Spain’s small air-conditioning (split air-conditioning and window-type air conditioning) mainly from Japan, South Korea and China imports. The distributor is primarily a retail store rather than a company that is responsible for the installation, and the latter’s role in the sales chain has vanished. The current air conditioning in the Spanish commercial and residential market penetration rates were 72% and 44%, to 2016, the two figures are expected to reach 75% and 47% respectively.In 2017, the Spanish window-type air conditioning and mobile air-conditioning market size of about 12 million US dollars. Window air conditioning has been eliminated from the residential, mainly for temporary shelters and other temporary shelters. 2017, window air-conditioning sales of 1,400 units, including Daitsu, Carrier and Airwell and so on. In the same year, sales of mobile air conditioning is only slightly higher than 2 million units, lower than the 23 million units in 2011. It is expected that this data will continue to decline in 2013, a decline of about 600 units. Spanish window and mobile air conditioning market leading brands are De’Longhi, Orbegozo (Sonifer) and OlimpiaSplendid.Spanish split air-conditioning sales from nearly 880 million US dollars in 2011 fell to 600 million in 2017, is expected in 2013 will be reduced to about 570 million US dollars. On the number of sales in 2011, 72.2 million units in 2017 to 57.3 million units in 2013 is expected to 539,000 units. Among them, a drag a split air conditioning accounted for 70% of the split air-conditioning market. Users generally believe that the purchase of more than one drag a split air conditioning than the purchase of multi-type air conditioning cheap, so multi-type air-conditioning to give a small split air-conditioning has become a trend. Spain split air-conditioning market to import products, the main brands are Panasonic, Daikin, Fujitsu General and Mitsubishi Electronics.In 2017, the Spanish commercial and roof air-conditioning market size of 72 million US dollars. Commercial refrigerators are the most popular products for restaurants and offices. In 2017, sales were 1.13 million units. In 2013, the economic recovery was relatively slow and the sales volume increased by about 1.17 million units. It was mainly used for replacement and refurbishment. Market leading brands are mainly Ciatesa, York, Carrier and Hitecsa. Among them, half of the products for the 18 ~ 50kW, three quarters of the product using a heat pump.In Spain, the sale of roof air conditioning depends on the transformation of existing facilities such as shopping centers and theaters. Due to the lack of greater gains in the new projects, roof air-conditioning sales fell by nearly 10% between 2011 and 2017, and is expected to remain at such a level in 2013. Among them, three-quarters of the products using heat pump, and most of the product power of more than 30kW. Local suppliers are Hitecsa and Ciatesa, but the market leader is Carrier, Lennox and York.GreeceAfter a three-year recession, the Greek government was optimistic about the economic recovery of 2013. Benefit from the hot weather in 2017, air conditioning industry, especially split air-conditioning sales increased significantly. At present, the Greek air conditioning in the commercial and residential market penetration rates were 55% and 48%, is expected to 2016, the two figures will reach 65% and 55%.Window air conditioning almost lost the market, only about 100 per year for replacement. Mobile air conditioning is no longer favored, because the hot weather, the mobile air conditioning cooling capacity is not enough, and a drag a split air-conditioning prices lower, but also easy to install. In 2017, the Greek market mobile air conditioning sales of 1,500 units, the market leading brands are OlimpiaSplendid, Duracraft and Carrier.Greek split air-conditioning sales from 2011 began to climb, from 22.6 million units in 2017 to 317,000 units, the market size of about 210 million US dollars. Among them, a drag one split air conditioning is the main, multi-type air conditioning market share has dropped to below 3%. The proportion of products with heat pump function is growing, which is due to the recent rise in oil prices to make end users more use of heat pumps in the winter heating. Greek split air conditioning all rely on imports, the main brands are Fujitsu General, Toyotomi, LG and Mitsubishi Electronics.There is no market in Greece, roof air conditioning is not popular, mainly because they are not suitable for the existing housing type. The current size of the market is about $ 2 million and is expected to continue to maintain this scale, the main suppliers are Carrier, Lennox and Trane.TurkeyAs of May 2013, the Turkish room air conditioner market growth in the same period in 2017 was flat. But in June the beginning of the sales season, the Turkish air conditioning market sales situation is excellent. However, in the large markets of Antalya and Izmir in the south, demand is only flat or even lower than in 2017. In the second half of 2013 the market can recover, mainly dependent on weather conditions. Demand for room air conditioners in Turkey is expected to decline by 5% over the previous year. At the same time, VRF product demand is expected to grow 15% over the previous year.At present, Turkey’s air-conditioning sales ranked 15th in the world, according to the analysis, the market is expected to stride forward. The penetration rate of air conditioning in the commercial and residential sectors in 2017 was 42% and 30% respectively. It is expected that the two figures will reach 46% and 33% respectively in 2016. In 2017, the room air conditioner market, inverter air conditioner share of 26%, 2013 is expected to reach 30%. Arcelik is the largest manufacturer of air conditioning in Turkey, with a market share of about 40%. In May, Arcelik introduced a home inverter air conditioner with aluminum heat exchangers, which is 5% to 8% lower than other models, designed to expand the sales of frequency conversion products. Local brand Vestel will also free warranty time from 3 years to 6 years, and efforts to sell their own products. From 2013 onwards, Daikin factory in Turkey at full capacity to produce home inverter air conditioner, and in September 2011 also acquired a local HVAC manufacturers Airfel.Window air conditioning in the Turkish market almost lost its position, sales are too small to be unable to statistics. Window air conditioners are mainly imported from Asia, transported to the eastern region or used for re-export. 2017 two-month heat wave sweeping makes mobile air conditioning in Turkey, sales of 9,000 units, higher than the previous year’s 6600 units. Turkey mobile air conditioning market, control 90% market share is six suppliers, including Kingfisher, Airfel (Daikin), ElcoKlima (Elektra), all products rely on imports.In 2017, split air-conditioning (including air-cooled split air-conditioning) sales of more than 100 million units, the market size of about 680 million US dollars. Although the sales volume of one-pack air-conditioning accounted for 95% of the market, the VRF system accounted for 22% of the sales volume, and there will be double-digit growth in the next few years. Turkey plans to introduce the EU ErP Directive from January 2014. With the implementation of the EU ErP directive, the next generation of inverter air conditioner will be introduced, this part of the market growth will slow down, and sales prices will rise by at least 20%. As the government plans a number of large-scale construction projects, which involve the use of air-conditioned high-end housing, so this part of the market prospects are good. About one-third of a drag-and-drop air conditioner relies on imports, and all multi-line air conditioning and VRF systems are dependent on imports. This part of the market leading brands are Arcelik, Vestel and Airfel (Daikin).
There is no market in Turkey. Roof air conditioning for specialized sites, the next few years, the annual sales of 900 to 1000 or so, the market size of about 300 million. Roof air conditioning brand leaders are Lennox, Ciat and York.FranceThe pace of French economic recovery is very slow. In France, the new building must meet the energy law introduced in 2017, and the cost is rising, which leads to a decline in heating and cooling demand, which directly affects the HVAC industry. In 2017, the penetration rate of air conditioning in the French commercial and residential markets was 58% and 9% respectively, and it is expected to reach 67% and 24% respectively in 2016.Window and mobile air conditioning in the French market forces quite. 2017 window air conditioning sales of 3800 units, the next few years will remain at this level. The main supplier of French window air conditioning market is Zhendre. France mobile air conditioning market is very scattered pattern, there are 15 suppliers to participate in the competition, but only Airwell, Carrier and Argo and several brands in a leading position, the rest of the products are OEM sales of Chinese products. French window and mobile air conditioning market is almost entirely dependent on imports, sales in 2013 will remain at 44,000 units or so.In 2017, the French split air-conditioning sales fell by about 10%, only 335,000 units, sales of about 590 million US dollars. Although the figure will continue to decline in 2013, but the decline will not be too much, and 2014 is expected to stabilize. In terms of quantity, a drag-and-drop air conditioning occupies an absolute advantage, VRF system sales of 180 million US dollars. French market sales of all split air-conditioning are imported, the brand leader is Daikin, Atlantic and Mitsubishi Electronics. Almost all products on the market are frequency controlled.Commercial cabinets are imported products, the main brands are Ciat, Carrier and Lennox. 2017 sales of 2,800 units, the next few years is expected to be no major changes. In 2017, the sales of roof air conditioners were about 2,400 units, which were flat and only used in supermarkets and similar new buildings. Roofing air conditioning is currently used for decoration or replacement of existing air conditioning, the main brands are Lennox and ETT.