Loading the content... Loading depends on your connection speed!

Supply and demand innovation can carry industrial portable air conditioner and evaporative cooler self-cleaning portable air conditioner and evaporative cooler break the industry impasse

Supply and demand innovation can carry industrial portable air conditioner and evaporative cooler self-cleaning portable air conditioner and evaporative cooler break the industry impasse

In 2015, the overall appliance industry growth in the case of fatigue, some high-end home appliances because of energy saving, intelligence, environmental protection and other characteristics of young consumers of all ages, there has been contrarian growth. Data show that in 2015 the smart air conditioner market sales grew 173.5% year on year sales growth of 98.44%.

March 2016, the list of the top three brands accounted for more than 90% of the overall share, of which, portable air conditioner and evaporative cooler can take industrial portable air conditioner and evaporative cooler accounted for 65.9%, to dominate the industry dominance of a single dominant and continuous 27 Month intelligent portable air conditioner and evaporative cooler. Among them, the smart portable air conditioner and evaporative cooler model share of the top 10 list, can carry industrial portable air conditioner and evaporative cooler smart self-cleaning portable air conditioner and evaporative cooler not only swept the top 3, and the list of the emperor bottles, new emperor bottles, bottles and other seven days are smart products Clean portable air conditioner and evaporative cooler. From the State Information Center released the smart portable air conditioner and evaporative cooler (1-4 months) report shows that the smart portable air conditioner and evaporative cooler industry by the impact of the industry is not obvious and high brand concentration, of which industry accounted for more than 60%.

Can carry industrial portable air conditioner and evaporative cooler smart self-cleaning portable air conditioner and evaporative cooler Why can stand out in the doldrums to break the market impasse?

Business model to take the lead in energy-efficient lead industry

Throughout the history of the development of industrial portable air conditioner and evaporative cooler, energy-efficient portable air conditioner and evaporative cooler in the process of popularization, industry has been at the forefront of the industry. In January 8, 2016, by virtue of “the air conditioner comfort intelligence control”, “the frequency conversion multi-technology” the application to become the first home appliance industry to obtain the award brand; Technology research and industrialization “award of the National Science and Technology Progress Award in 2015, and created the field of portable air conditioner and evaporative cooler in China won the award of the two history.

Focus on consumer demand, industrial portable air conditioner and evaporative cooler has always insisted “energy efficient” strategy advantage, greatly stimulated the industry’s other brands optimize the enthusiasm of the product. May 27, the National Development and Reform Commission, Ministry of Industry, AQSIQ officially announced in 2016 household refrigerators, flat-panel TVs, speed control room air conditioner energy efficiency “leader” model catalog. The selected list of portable air conditioner and evaporative cooler products, a total of 45, of which 17 industrial products, all for the self-cleaning series of new products, accounting for 38% of the total number of selected products. According to industry, the industry selected for energy efficiency, “leader” of the portable air conditioner and evaporative cooler products, an important point is that energy efficiency.

How to quickly and effectively promote and implement the energy efficiency of the New Deal? Needless to say, in addition to the portable air conditioner and evaporative cooler manufacturers to speed up the development of high-performance portable air conditioner and evaporative cooler technology, product production and sales, but also a very important impetus, that is the leading role model. From this perspective, home appliance giants can carry industrial portable air conditioner and evaporative cooler self-cleaning portable air conditioner and evaporative cooler market, just as the role of the National New Deal booster, will enable enterprises to update energy-saving technologies to accelerate energy-saving technology research and development, thus promoting the effective supply of portable air conditioner and evaporative cooler companies.

18000btu portable air conditioner


Tap accurate time to accurately capture the user needs

With the development of the times, the needs of users are constantly changing. Industry believes that the user is the real leader, who meet the needs of users, who will win the market. This is what industry thinks and does. From 1985, industrial Taiwan split portable air conditioner and evaporative cooler, to solve the window noise problems, to 2013 days of portable air conditioner and evaporative cooler, wind tunnel design, through the indoor air and cold air in the outlet to mix, to enhance the outlet temperature, not portable air conditioner and evaporative cooler disease , To solve the problem of a century portable air conditioner and evaporative cooler, and then to August 2015, the industry released smart self-cleaning portable air conditioner and evaporative cooler, portable air conditioner and evaporative cooler and health to achieve air health to solve the portable air conditioner and evaporative cooler internal dirty, difficult to clean the difficult problems of the industry to lead the transformation and upgrading, the industry leader effect.

30 years of industrial portable air conditioner and evaporative cooler for every innovation, are treading the beat of the times. Today, the industry is from the energy, intelligence, health and other dimensions for users to build all-round, three-dimensional air service platform. Industrial innovation, the wisdom behind the trend, the industry can not be separated from the user needs a high degree of capture to user needs as the core starting point, continue to create a new era.

Internet age, only to keep up with the user click the mouse speed, in order to obtain first-hand user needs, creating value for the user. Can carry industrial portable air conditioner and evaporative cooler factory changed the traditional large-scale production methods, according to the demand for each product orders, and to achieve personalized custom. Because they are based on the user’s fine demand and the system, more in line with the younger generation of users, and high-end users of the pursuit of quality of life.

“Active” service user experience more user-friendly products

Internet era is the era of personalization and experience for the king, to capture the user’s individual needs is on the one hand, on the other hand also need to give users a good experience. In industry, the needs of users are always considered the first.

The introduction of self-cleaning portable air conditioner and evaporative cooler for industrial portable air conditioner and evaporative cooler has transformed the passive use of home appliances into active care for the health of users, and ultimately provides users with an intelligent and healthy upgrade experience. At present, the intelligent self-cleaning portable air conditioner and evaporative cooler demonstration of the real machine has entered the country more than 6,000 stores and more than 600 cities, and zero-distance interaction contributed to the transformation of sales. In the community, there are 8 final orders placed per 10 booking users, with a conversion rate of 80%. It is reported that Changsha has two brothers because the real machine on the spot to buy 14 intelligent self-cleaning portable air conditioner and evaporative cooler. Dare to innovate, uphold the spirit of artisans, industrial portable air conditioner and evaporative cooler is the industry to create a new consumer engine.

Self-cleaning portable air conditioner and evaporative cooler can be based on the health needs of users are most concerned about, by giving home appliances independent thinking, the ability to take the initiative to upgrade the wisdom of experience, but also the industry from shallow to deep intelligence to intelligent changes.

Industry experts pointed out that the industry took the lead in achieving the machine service users, without instructions can take the initiative to detect and solve their own safety, health, clean and other issues. This is a change in the future, but also marks the smart home appliances in the field of intellectual services has made a qualitative leap.

Product accelerated iterations highlight the brand hard power

To user needs as the guide to enhance the user experience as the core. In ensuring high-quality at the same time, the industrial portable air conditioner and evaporative cooler product innovation is also the speed of the industry upgrading. According to the State Information Center data show that industrial portable air conditioner and evaporative cooler new product contribution rate is higher than the industry average of 32%, innovation speed transfer industry. More worth mentioning is that more than 2 years in the listing of the product comparison shows that the industry is almost cleared for the industry only see.

Industrial efficiency “innovation” behind, is its strong technological innovation, new technology application transformation ability, product marketability. 2479 patents, leading the development of 18 national standards, 15 times the industry’s first health technology, 1 iteration 2 times … … So far 31 years, the industry has built the world’s top five R & D center, also has a mass customization of industrial 4.0 portable air conditioner and evaporative cooler intelligent Internet Factories, technological innovation strength and efficiency, the contribution rate of new products is the most convincing card.

China’s household electrical appliance market into the new era of replacement-oriented, consumer upgrades derived from the high-end consumer demand for home appliances is becoming the industry’s dividend. For manufacturing enterprises, supply-side reform of the core issue is to create an effective supply, production needs of users of products to achieve supply and demand matching. In the increasingly competitive high-end home appliance industry, can carry industrial portable air conditioner and evaporative cooler self-cleaning portable air conditioner and evaporative cooler based on user needs, to resolve the user pain points, not only realize the user value and enterprise value win-win situation, and promote the portable air conditioner and evaporative cooler industry structure upgrades, is worth learning.

The key to market competitiveness depends on the product. The rapid growth of the industry this year will benefit from the accelerated pace of product upgrading. The future, industrial open platform in support of industrial self-cleaning products will continue to iterative innovation, continuing to provide users with healthy, convenient and intelligent products to meet consumer demand.

Leave a Comment